In the business world “what goes around comes around,” and marketing can be thought of as a circle that is complete only if you have customers, make sales and have repeat business. If your ability to generate sales does not run full circle, there will be a separation, a gap if you will, allowing customers an exit that will lead you directly to financial ruin.
In essence, this book not only defines marketing, it explains the importance of marketing and offers marketing strategies that work. This book has so many handy tips on marketing your business. I use it consistently as a reference resource and it has tremendously, over the years, kept me right on top of my marketing. To find out more about the book, click here!
Anthony J. Namata