Tuesday, January 5, 2016

How to Find Entrepreneur Ideas from Published Old School Tactics to Completely Transform Your Business

If your business is struggling a little bit and you need fresh ideas to revamp your marketing, reading does help. And not just any old book, unless you only want to unwind and refresh. We’re talking entrepreneur paperbacks to help regenerate the very nucleus of your business. This article will aim to show you how to use entrepreneur ideas from old-school books to completely transform your business.

I love reading. It helps me keep my mind off things, at times. But most importantly, I learn a lot from books. The trouble is, when it comes to books that offer entrepreneur ideas, this day and age, content seems to become obsolete rather quickly, hence rendering the book dated and its content ineffective for the purpose for which it was intended. And so I want to talk a little bit about treating old books like the holy grail for ideas—for lack of a better word—and trying to adapt those ideas to the new systems in place in your time. A book like Think and Grow Rich by Napoleon Hill, one of the earliest producers of the modern genre of personal-success literature, published in 1937, Think and Grow Rich, at the time of the death of the author in 1970, had become one of the bestselling books of all time having sold 20 million copies. Most network marketing companies looking to motivate their marketers will refer you to this book. I found out about this book during my years in Herbalife. This book will likely be read for generations to come. It will for always be relevant.

When it comes to entrepreneur ideas in print with a solid old-school foundation, a book I will always consider an absolute gem is How to Get Customers to Call, Buy & Beg for MORE by Ken Varga. This book is intrinsically old-school... when building a snail mailing list was all the rage at the time; and giving your customers the best possible service to generate the referrals that are, as you’ll discover in the book, the backbone of any business; has a far longer shelf life than could ever be imagined, as the principals to building a successful business haven’t changed. Only the tools have evolved. So what then? I think you’ve read my mind already. Make sure you use these incredible entrepreneur ideas in today’s business environment. I think the key word I’m looking for is: adapt.

In conclusion: I couldn’t resist lifting some Hot Points from Ken Varga’s book. Planning is Key to your success. Know why you want to go into business. Know what business suits you. Know yourself in relation to your customers. Know that you must stay in touch with your customers by phone, mail, fax, email and in person. Give a gift. Know the customer service policies you must practice. Plan your business. Plan your marketing. Adhere to your policies and see to it that your employees do also. Benefits to You = Satisfaction and Business Success.

Anthony J. Namata

Here's what you'll find inside .....

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