If you run a tour operator business; or perhaps represent a hotel or lodge... catering to the tourist industry; and if it's in freefall with a decline in visitor numbers from abroad, then evidently you will want to find ways to keep your business afloat.
That being said, in this article, I will talk you through a step-by-step plan of action to help you generate new customers straight off the internet with Search Engine Optimized (SEO) travel and safari content.
Commonly known as article marketing, this powerful marketing strategy uses informative articles (not sales pitches) to pull traffic from search engines, article directories, blogs and a wide range of social media platforms.
This article will also shed light on referral marketing, and introduces the must-have book for entrepreneurs: How to Get Customers to Call, Buy and Beg for MORE!
And better yet, I will also introduce you to the exponential power of affiliate marketing and how YOU can harness its INCREDIBLE marketing potential for your business. Picture this. How would you like to have savvy affiliate marketers from all around the world promote your business on the internet for FREE? This article will link you up with an established E-Commerce Affiliate Marketing Network that puts the marketing muscle of over one million SFI Affiliate Marketers to work for you, promoting and selling your products in over 20,000 cities in over 190 countries, to help you achieve the success you so rightly deserve.
The more you consider the prospect of going out of business simply because the tourist numbers are down, the more you’ll want to find ways to not only keep your business afloat, but to also prosper in the face of a downmarket. The tourist industry in Tanzania is on a downward spiral—no doubt, but now more than ever, if you want your tourism business to get through this rough patch, you’ll need to find the most effective ways to promote it!
I worked in the travel industry for 10 years during the 1980s and 90s, and I know for a fact that a lot of tour operators will be heavily reliant on overseas suppliers. That being said, especially this day and age, potential holidaymakers will generally research for suitable destinations online before they book their holidays. And that’s where informative content in the form of well written articles, not only offer information in a friendly and more informal manner—prospects simply love this—it ultimately leads potential customers directly to you to book the safari holiday.
You’re going to be amazed to discover that in my travel marketing years, I published a quarterly newsletters that was printed and mailed out in the post. This simple newsletter listed all the products I had created for holiday getaways to destinations within Tanzania and abroad. Written in a very chatty and reviews kind of way, it was the prime reason... aside from the referrals, that ensured a steady stream of customers calling and walking through the door all year round. I was by far the busiest travel consultant in Dar es salaam. Not a lot has changed, since. Email newsletters and online articles have replaced print media, but the system is still as powerful today as it was back then; and can be an effective marketing strategy for your business this side of the millennium.
You’re not a great writer?
Well, that’s where hiring a creative writer like myself is the quickest way to get started. The advantage of having good content online is that—providing it doesn’t date, it can be published and shared over and over again for many years to come. So imagine hiring a social media marketer, for instance, to put a spin on one of your iconic pieces every now and again… the sky truly is the limit. And I am able to connect you to reliable providers in the outsource marketplace (people I've worked with), to make sure you get BIG RESULTS with social media marketing.
Some people say that the money is in the list. In context of the travel industry in particular, if you’ve had a customer walk through the door and you have provided them with a great service, then THEY can help you spread the word for your business. But the process is a little more intricate than that. Just where do you begin soliciting for more trade off of your customer base?
Well, nobody sums it all up better than Ken Varga in his bestselling book How to Get Customers to Call, Buy and Beg for MORE!
I strongly recommend that you get your hands on this AMAZING book. It will change your business forever. Find out more, here!
How to Harness the Incredible Power of Affiliate Marketers
I wonder if you’ve realized thus far, how in this one article, your tourism business can change for the better forever. But only if you take action today! Allow me to introduce you to the incredible power of affiliate marketing for your business.
In principle, it’s very simple. You get marketers from around the world to promote your business for a small commission. But the beauty of it is, you don’t even need to set-up your own affiliate program. Instead, you can plug into an established affiliate program such as TripleClicks, who already have experienced marketers lined up to promote your business. Find out more, here!
If you’re the kind of person that wants to grow your tourism business despite a downmarket trend, the place to go is online; and the key to your success with it is well written content to circulate around the internet. But you'll need someone to help craft those informative articles to begin with. And that's where I can help. To get your travel articles professionally crafted for you, get in touch with me to commission your first ten 400 to 500 word SEO articles.
Simply Call or SMS me on Mobile: +255 787 364 045
Anthony J. Namata
Creative Travel Writer
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